Many companies have been reluctant to allow employees to access social media while at the office. In fact, according to a study by Statista that was released in September, one in five U.S. employees are not allowed access to Facebook, one in six aren’t allowed access to Twitter and one in ten aren’t even allowed access to LinkedIn. YouTube and other sites are also restricted at many companies. Over the past year, however, I have seen numerous companies loosen their restrictions or eliminate them all entirely, and this trend will accelerate in 2014.
There are two reasons for this. First, companies realize they are losing the war. They can block social media sites from corporate infrastructure, but they can’t prevent employees from using their mobile devices to tweet, check in on Facebook and update their LinkedIn status. Second, they understand that employees need social media to do their job because every employee is a brand ambassador. This goes for human resources, too. Employers are discovering the value of recruiting new hires through their employees’ networks of excellence. That image of employees using LinkedIn solely to search for another job – on company time, no less – is woefully outdated.
Get the complete 2014 Personal Branding Trends report by William Arruda here.