The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Often, this self-analysis is the hardest part.
Here are the building blocks of your brand that you need to identify:
You distill that information into a concise brand statement and work to get every aspect of your life on brand: your website, professional bio, appearance, network, résumé, office space, and so on.
·Needs:Maslow’s Hierarchy of Needs is a helpful tool that shows layers of needs from the most basic (physiological needs, such as food) all the way up to self-actualization — becoming everything that you are capable of becoming.
Values:These are core principles that give meaning to your life — a set of standards that determine your attitudes, choices, and actions.
· Interests/passions:The things that intrigue and motivate you determine how you want to spend your time.
· Mission:Everyone should have a mission statement — an expression that clarifies what you are all about and what you want to do in life.
· Vision: Your ideal version of how you will use your mission is your vision.
· Strengths:Certain abilities and patterns of interest consistently produce a positive outcome in your life, and these are your strengths.
· Freak factor: This term refers to a unique quality that makes you different and unusual.
· Personality attributes: Describing the face that you show to the world helps you define your personality.
· Education and work experience: These attributes are easy to identify because they’re based on fact.
·360º feedback: The people who know you best (such as friends and coworkers) can provide key information about your character.
· Goals:Getting specific about what you want to achieve greatly increases your chances of success.