Search

8 Tips That Will Help Your Personal Brand Rock at Any Event or Corporate meeting.

8 Tips That Will Help Your Personal Brand Rock at Any Event or Corporate meeting.
Walking into a room full of people, especially strangers, is still daunting for 93% of adults whether you’re a millennial, Gen Y or Boomer. Socializing in-person is the initial step to building a network of valuable sources, resources and relationships and provides an opportunity to make contacts with people who now know and recognize you. Creating and expanding a network of connections is critical for anyone managing a career. To start; accept the invitation, RSVP “yes’ and show up. These 8 tips will contribute to your success at any event in any room, big or small: 1.Prepare Your Self-Introduction. It’s a 7-9 second pleasantry; keyed to the event. 2. Read Name Tags. As you extend your hand and introduce yourself, use the person's name. Name tags provide material for conversation about that person. Wear yours on the right-hand side. It's in the line of sight of an extended handshake. 3. Reintroduce Yourself... Read More

In Loving Memory of Komla Dumor

In Loving Memory of Komla Dumor
Once upon a time a hero once lived. He was a supper brand. He lived his passion. He lived the dream of Africa. He changed the world in his small way by doing what he loved. He was committed to telling the African Story. He was an authority in his field. He rose from a humble beginning. he focused on his dream and passion. He drove emotions, follower-ship, loyalty. He earned his credibility and reputation both on-line and offline. He did not follow the crowd. He was and will continue to be a likeable personality. he is a brand. He is Komla Dumor, a great son of Africa, Ghana and the Volta Region. You are worthy of emulation. You are a true celebrity. YOU ARE AN INSPIRATION TO MANY KOMLA HEDE NYUIE!!! Read More

Tips for Branding Yourself on SlideShare

Tips for Branding Yourself on SlideShare
Coke. Nike. Google. Louis Vuitton. And you.Just as big companies brand themselves, it’s just as important that you create an identifiable name for yourself, too, these days. What do you stand for, and how will you share it with the world?Matthew Capala, head of search and inbound marketing at Profero, shares 7 tips on Medium for utilizing SlideShare to strengthen your personal brand.  ”It is also a great medium for introverts interested in self-promotion because you don’t need to get in front of the camera or a big audience,” he says. His No. 1 tip? “It’s all about the storytelling.”More advice from Capala on creating a SlideShare for personal branding:- Ditch the Job Title: Your job title should never be the first thing you mention — first answer how you can help others, he says. “Powerhouse brands weave an enchanting story around how the brand can benefit individuals. Be the benefit.”- Create a Slogan: Big brands have one; so should... Read More

Changing the world by doing work you love.

Changing the world by doing work you love.
Do You Love or Just Like What You Do?I talk a lot about passion and doing work you love. It’s crucial to your survival in today’s world and to your career’s or business’.Without passion and love for what you do, you can work 16 hours a day, 7 days a week and no fulfillment, real success or happiness will follow. You will probably just burn out along the way.When having passion for what you do, things become much easier. Things are fun and challenges are exciting. You are actually craving for challenges because you find them exciting to explore.However, there is a major difference between loving what you do and merely liking what you do.I ask almost everyone I meet for the first time if they love what they do. Most of the time, I get an “Absolutely, I really like what I do.”. And that’s exactly the problem. If you like what... Read More

So Komla Dumor is dead and so what?

So Komla Dumor is dead and so what?
As to many people, it was a shock, an unbelievable news I refused to believe the news about the sad departure of Komla Dumor A great Son of Ghana, worthy of emulation and celebration by all. He came this far, he created a dent on the universe. I thought it was one of the many usual rumor mongering, typical of us. When it was really confirmed to me via credible sources, And it was all over the  world, social and Traditional Media On the lips of all, old and young, poor and rich As a personal Branding advocate, I couldn’t help but to put on my personal branding glasses Yes, it is a sad news that will linger on our hearts forever But thinking about it for a few seconds, I became alarmed. Whiles the whole world mourns and wallows in disbelieve, I started getting introspective into my life and... Read More

Create Your Own Luck

Create Your Own Luck
Ask incredibly successful entrepreneurs – ask people who are incredibly successful in any pursuit – and ever one of them will say luck played an important role in their success. Talent, expertise, determination, perseverance, all those qualities and many more are certainly important. But so is luck: meeting the right person, being at the right place, making a snap decision that turns out so much better than you ever expected…I am a great believer in luck, and I find the harder I work, the more I have of it. –Thomas JeffersonIt’s easy to assume successful people are just luckier than the rest of us. Take Bill Gates: Lucky enough to go to one of the few schools with a Teletype connection so he could learn to program. Take Paul Allen: Lucky enough to stumble across an article which led to the idea to convert Basic into a product that could... Read More

This is Why You are Not Getting Any Results from Networking at Events

This is Why You are Not Getting Any Results from Networking at Events
Have you ever been to an event where you were chatting with other people, small talk, have some drinks, exchange business cards and at the end, walk away with nothing else than a bunch of contacts that were trying to sell you something?I have certainly been there.I used to go to plenty of events when I was still working in corporate, trying to meet decision makers and make my pitch. The problem was, that most of the time, I was walking away from those events with nothing to show for but some contacts I knew were not interested in what I had to offer.I’m still going to lots of events, as a guest and as a speaker, but a few things have fundamentally changed. In this blog post, I want to show you what I have changed to make events work for me, generate leads and build real, lasting relationships with... Read More

Personal Branding Trends for 2014: Social Access at Work – from Restricted to Required

Personal Branding Trends for 2014: Social Access at Work – from Restricted to Required
Many companies have been reluctant to allow employees to access social media while at the office. In fact, according to a study by Statista that was released in September, one in five U.S. employees are not allowed access to Facebook, one in six aren’t allowed access to Twitter and one in ten aren’t even allowed access to LinkedIn. YouTube and other sites are also restricted at many companies. Over the past year, however, I have seen numerous companies loosen their restrictions or eliminate them all entirely, and this trend will accelerate in 2014. There are two reasons for this. First, companies realize they are losing the war. They can block social media sites from corporate infrastructure, but they can’t prevent employees from using their mobile devices to tweet, check in on Facebook and update their LinkedIn status. Second, they understand that employees need social media to do their job because... Read More

The Gift of Your Personal Brand: How to Effectively Present Your Elevator Pitch – Part 2

The Gift of Your Personal Brand: How to Effectively Present Your Elevator Pitch – Part 2
If you’re wondering if your elevator pitch is hitting the right note, you’re halfway there. When taking a look at what makes a standout elevator pitch in Part 1, you know that it should be like a great present:carefully selected, catered to the receiver, and memorable. Consider these concepts your checklist to make sure you’re on the right path. But, now what? The next step is to make sure that your elevator pitch works in your favor without isolating the receiver. Sure, it’s important to highlight your personal brand in a way that will build a new connection or business opportunity. Yet, it’s also about engaging with a potential network and opening the door to learn more about each other. With our checklist in mind, let’s dig deeper into how to effectively present your elevator pitch. Pin the Pitch on the WIFM As important as it is to showcase your personal... Read More

The Gift of Your Personal Brand: How to Effectively Present Your Elevator Pitch – Part 1

The Gift of Your Personal Brand: How to Effectively Present Your Elevator Pitch – Part 1
Why is it sometimes so hard to answer such a simple question like, “what do you do?” It can almost feel like that moment when you’re trying to recall your computer password and your brain goes completely blank. Yes, you should know it. Yes, you do know it. But knowing and recalling, or in this case relaying, can be two separate things. An elevator pitch is a snapshot of your career and personal brand summarized in a minute or less. No, it’s not about speed talking. It’s about you being able to relay your skills and brand in a memorable way at the drop of a dime—whether in a business or casual setting. Gift Wrap Your Elevator Pitch Consider your elevator pitch your professional skills and personal brand wrapped up in a colorful and neat package topped off with a bow–figuratively speaking, of course (and the bow is optional). Your elevator pitch should be... Read More

Changing SWOT to SOAR for your Personal Brand.

Changing SWOT to SOAR for your Personal Brand.
Let Your Personal Brand SOAR!   The SWOT analysis continues to be one of the most widely used strategic planning tools. Organizations use it all the time to analyze how to remain competitive by looking internally at their ‘Strengths’ and ‘Weaknesses’ and externally at ‘Opportunities’ and ‘Threats.’ When it was first created it was actually called SOFT – satisfactory , opportunity, fault, and threat. In 1964 the originators changed ‘satisfactory’ to ‘strength’ and replaced ‘fault’ with ‘weakness.’ Over 40 years later SWOT has remained unchanged, and is even being used by individuals to strategize about their own life and careers.  Some career coaches advocate using the framework as a way to identify what separates you from your peers and develop the talents you need to advance your career.   SWOT can be very useful in the personal branding process as it does focus on our strengths. However, once weaknesses enter the equation... Read More

Using Social Media for Personal Branding.

Using Social Media for Personal Branding.
Increase your social marketing by updating your social profile Networking is an important part of an individual’s success in the marketing and branding industry. With the development of social media, professional networking is not limited anymore to personal meetings, phone calls or correspondence; it has extended to the online world. As such, it is important to create and maintain a social media profile across all the platforms available. Keeping Up with Your Social Media Profiles We reveal much information about ourselves on social media, sometimes without intentionally meaning to. For this reason, social media profiles should not be overlooked since this is the first set of information that will give people a glimpse about your company or your personal brand. An impressive social media profile is one of the things that will draw you closer to your targeted audience. But having an impressive profile does not mean writing one and... Read More

YouInnovate or YouDie

YouInnovate  or YouDie
Welcome to the Age of Personal Innovation I was recently inspired by Thomas Friedman’s latest New York Times column entitled “Need a Job? Invent It.” What I believe this article tells us is that we have to become innovators of our own careers. Companies have always needed to innovate in order to stay relevant and competitive in their marketplace, but now so do people. The skills of yesterday might not be as important in five years and the technology we use today may be obsolete next year. We have to constantly evolve, adapt to new realities, be accountable for ourselves and think creatively if we want to survive. That’s why today, I would like to introduce a new concept that I think will resonate with a lot of people and become the next wave of career development. Starting today, we need to become innovators and embark in “personal innovation.” Here is... Read More

Master The Ability to Sell Your Self.

Master The Ability to Sell Your Self.
Success Is Determined By Your Ability To Sell Yourself If you don’t have sales skills, it’s hard to succeed at work because we are always selling. You have to sell yourself, your products and your ideas constantly. You have to influence those around you to take action or you won’t get very far. When you’re interviewing for a job, your job is to sell the hiring manager on why you are the right candidate. If you want a promotion, you are selling them on why you earned it. Even in your personal life, you have had to persuade your friend to go see a movie or your wife or husband to marry you. Selling is something we all do naturally but we can all improve on it. In order to effectively sell yourself, you have to think about your value proposition. What do you do best? Who can you best serve? What... Read More

Lessons in Personal Branding Success from Jay Conrad Levinson

Lessons in Personal Branding Success from Jay Conrad Levinson
By: Roger Parker on October 16th, 2013 at 1:30 pm The personal sadness so many felt last week, after learning that Jay Conrad Levinson had died, emphasize that an individual’s personal brand extends far beyond their accomplishments. Few authors and advertising/marketing professionals have achieved as much brand-building success as Jay Conrad Levinson. Before creating his own Guerrilla Marketing brand of best-selling marketing books and educational materials, Jay was a highly-successful brand-builder for his clients. Perhaps Jay’s best-known brand was his iconic Marlboro Man. Jay’s personal brand However, Jay Conrad Levinson’s marketing and publishing accomplishments are just part of the story. More important part is the way that Jay’s loss was felt on a deeply personal level throughout the world, as described in Thank you, Jayblog posts, on Facebook, and hundreds of Tweets last Thursday. Many, including myself, felt a sense of deep personal loss. But, the loss wasn’t about his accomplishments or the encyclopedias of marketing and writing advice he shared.... Read More

How I Discovered my love story and my Personal Brand Architecture (Part two.)

How I Discovered my love story and my Personal Brand Architecture (Part two.)
FOCUS, FOCUS, FOCUS ON YOUR DREAM AND PASSION One very important topic in marketing that I fell in love with is ‘Strategic Marketing Decisions’. In principle and as propounded by Michael Porter, there are two major categories of strategies that you can make as an organisations, you are either deciding to grow and expand or deciding to compete in your market. So there are competitive and growth strategies that you would like to explore after you have identified and segmented your market appropriately, designed customized offers targeting specific audience and positioned yourself well enough in your market…. I want to tell you today that these strategies are not only for businesses but also for you as you are thinking of branding yourself and succeeding in life. I will expand on this more in my subsequent posts. As part of the competitive strategies, which includes ‘differentiation’, ‘cost leadership’ and focus strategies’,... Read More

How I discovered my love story and my Personal Brand Architecture (Part one.)

How I discovered my love story and my Personal Brand Architecture (Part one.)
As a head start, I wouldn’t want to bother you with my bio, my religious life or my first day in kindergarten, I will also not start with my time as an employee because, I think that was below the belt and would rather not talk about it…… Why? Because, this is a love story, not a ‘hate story’, it’s meant to inspire and challenge you to fall in love with yourself, follow your passion and empower you to succeed. This is not to say I don’t encourage being an employee, your passion may be working for others and excelling at it, and on a lighter note, someone has to work in my company too. Moreover, I am still your employee as I stand in your service, hoping to empower you to think differently about yourself and your situations. DON’T LET YOUR CURRENT SITUATION LIMIT AND DEFINE WHAT YOU WANT... Read More

Unleash Your Personal Brand Power.

Unleash Your Personal Brand Power.
Do something for your Brand Today! Why you should join the “Let’s Meet and Grow” community?  The secret to your success is within your grasp. It is always inside you. I strongly believe that, whatever you’re passionate about, or what you’re good at, can turn into money, respect, drive loyalty, followership and credibility. It’s that simple. There’s nothing more to personal branding that this. I started the love resolution campaign as I fell in love with myself, identified my passion for empowering you to succeed and I have the hope to inspire you to succeed and become loved by people beyond measure. If you have a passion, a hobby, a product, a service, or even your own life experience, my objective is to work with you, guide you to understand how to reach the world with it, and to get paid for it. The “Lets meet and grow” Community that... Read More

The Love Resolution Campaign

The Love Resolution Campaign
'Love yourself and others will love you too' We are happy to introduce to you; The Love Resolution Campaign with the theme: ‘love yourself and others will love you too. The Love Resolution Campaign is a series of blog posts,  intimate and honest conversations between Big Thinkers and some other very interesting activities like “Lets Meet and Grow”, (a community for expressing our love stories) that will make a difference in our lives. It is the new reality and our new way of life.Now, if you are thinking; how will this work? How will it impacts my life positively? How will I make more money, make the right connections, clinch the best contracts by loving myself? I challenge you to be a part of this love Resolution and you will see the value.The first open secrete, you need to know, is that people who will employ you, hire your services or want to really pay you more, mostly... Read More

“lets meet and grow,”

“lets meet and grow,”
"Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand."– Bruce BartonMy Passion has always been about empowering you to succeed, through my personal branding coaching and reputation management consultancy services. it has and will always continue to be about you.I believe in dreams no matter how small. This believe comes from the concept of  the "economy of unscale". Yes I know you always hear about, economy of scale and how good it is to be big and be able to swallow up the small guys, taking all that is there to take. I tell you today, the tide is about to turn and has even already started. This is evidence from a series of breakthrough technologies and new business models that are making the old rule of "bigger is better" an obsolete philosophy.By exploiting the vast... Read More

Helping Your Brand

Helping Your Brand
EVERY BODY NEEDS A PERSONAL BRAND.YOU CAN NOT DO WITHOUT IT.If you need help in, Identifying your passion and making a living out of it,Discovering your Brand,Creating and communicating your unique brand,Maintaining your personal brand and ensuring its sustainabilityAnd measuring your brand value and equity Help is just a call or an email away: Fill this form for a real quick response. Call: 0234417177, 0243062198email: consulting@sirericseyram.comThis is what I and my team at Stardom Africa will offer you. WE ARE AT YOUR SERVICE.Personal branding and Reputation Management for youWe are a full service personal branding agency, focused on delivering branding strategies for individuals who are looking to stand out and achieve career and business success. Our specialties include strategic personal branding consultancy and coaching, personal marketing plans, online presence design and development, public relations, Reputation and image management.Getting you noticed, respected and appreciated is what we are all about. Our expertise and professionalism... Read More

The Importance of Your Image As A Means to Achievement (Personal Branding Master Class with Sir Eric Seyram A)

The Importance of Your Image As A Means to Achievement (Personal Branding Master Class with Sir Eric Seyram A)
The look of SuccessLooking successful breeds further success. There is no doubt that if you look successful you will be viewed as successful. I am sure that you would prefer to do business with a person (or a company) with a proven track  record which seems to be frequently chosen and approved by others. Successful implicitly implies that you are good at what you do.Climbing the Success Ladder FasterOthers with the same skills and ability as yourself but who already look the part may well receive the next opportunity or promotion. The advice often given is to look the part of the person immediately superior to you. If you do this, there will not even begin to be an issue about whether you look appropriate when the time comes for promotion. You obviously do. It will also help to get you noticed at the outset.Some organizations send men or women who are... Read More

Building Blocks of Your Personal Brand Architecture

Building Blocks of Your Personal Brand Architecture
The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Often, this self-analysis is the hardest part.Here are the building blocks of your brand that you need to identify:You distill that information into a concise brand statement and work to get every aspect of your life on brand: your website, professional bio, appearance, network, résumé, office space, and so on.·Needs:Maslow’s Hierarchy of Needs is a helpful tool that shows layers of needs from the most basic (physiological needs, such as food) all the way up to self-actualization — becoming everything that you are capable of becoming.  Values:These are core principles that give meaning to your life — a set of standards that determine your attitudes, choices, and actions.·  Interests/passions:The things that intrigue and motivate you determine how you want to spend your time.· Mission:Everyone should have a mission... Read More

How to Respond to an Online-Reputation Crisis

How to Respond to an Online-Reputation Crisis
When it comes to managing an online-reputation crisis, remember this adage: An ounce of prevention is worth a pound of cure. But if you're in the middle of a crisis that could damage your brand, warnings don't work — you need to take action.No matter what your situation, you will always do well to consider the following:Spot the issue as early as possible via monitoring. Respond to people in real time as much as possible. Never leave people hanging for long, or else they will tend to share more emotionally. This is how issues escalate.Be transparent via your brand. If there's a problem admit to it, apologize graciously, and tell what's being done to address the problem.Keep people up to date. As new developments arise, let people know online.Talk to your friends. During a crisis it's really effective to reach out to your brand ambassadors, as is appropriate. Don't impose... Read More

Effective ways of Establishing Your Online Reputation

Effective ways of Establishing Your Online Reputation
After you've established a system for determining what people are saying about you, your brand, and your industry (and possibly even your competitors reputations!), it's time to establish your online reputation. Developing your brand's voice is an art and a science all rolled into one.As you start establishing your online reputation, be sure to consider the following:Remember that quality of relationships trumps quantity of relationships every time. Hiring a college student to get 100 of their friends to "like" your page may increase your numbers, but isn't going to help you have genuine brand ambassadors. There are no sustainable shortcuts.Keep it fresh. If the comments on your blog and social networks are old, search engines won't be as fond of you. Share quality content on a regular basis for the best results.Focus where you get the best results. There will always be a new, hot social network, but it won't... Read More

Listening Online to Develop Your Online Reputation

Listening Online to Develop Your Online Reputation
Listening to what people are saying is the basis for all harmonious communication. When you can show people that you're listening — and engage with them in a way that makes them feel understood — is very good business. And doing so can catapult your online reputation to greater heights.As you pull together your reputation-monitoring strategy, keep in mind the following considerations:Set up Google Alerts. This is a free service that you can use to dive surprisingly deep into what people are saying about any search term — even your competitor's names!Research your best "search engine optimization" keywords. This might sound a little intimidating right now, but it's relatively simple. Keywords are the words that people type into the "search" window on their browser when they want to find you. By choosing the right combinations of keywords, you can hit the sweet spot ("optimize") and attract more people than ever.Have... Read More

A foundation to Online Reputation Management

A foundation to Online Reputation Management
Whether you're a business, an accountant, a lawyer, a blogger, a movie or music star, online reputation management is an important part of your personal and professional life. Due to the increase use of the Internet and social media, it's easy for people to disseminate information (good and bad) to an increasingly large audience. You should therefore be ready to establish a response plan, and build a solid online foundation for your reputation. And, above all, when crises arise, you should be able to take action quickly.It's essential for you to take charge of cultivating a positive reputation for your online brand. It can make the difference between getting the kind of professional opportunities you deserve and missing out, based on how you look next to your competitors online.When you're getting started managing your reputation online be sure to consider the following guidelines:Set reasonable boundaries for what kinds of information... Read More