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How to Respond to an Online-Reputation Crisis

How to Respond to an Online-Reputation Crisis
When it comes to managing an online-reputation crisis, remember this adage: An ounce of prevention is worth a pound of cure. But if you're in the middle of a crisis that could damage your brand, warnings don't work — you need to take action. No matter what your situation, you will always do well to consider the following: Spot the issue as early as possible via monitoring. Respond to people in real time as much as possible. Never leave people hanging for long, or else they will tend to share more emotionally. This is how issues escalate. Be transparent via your brand. If there's a problem admit to it, apologize graciously, and tell what's being done to address the problem. Keep people up to date. As new developments arise, let people know online. Talk to your friends. During a crisis it's really effective to reach out to your brand ambassadors,... Read More

Some key points to keep in mind when Establishing Your Online Reputation

Some key points to keep in mind when Establishing Your Online Reputation
After you've established a system for determining what people are saying about you, your brand, and your industry (and possibly even your competitors reputations!), it's time to establish your online reputation. Developing your brand's voice is an art and a science all rolled into one. As you start establishing your online reputation, be sure to consider the following: Remember that quality of relationships trumps quantity of relationships every time. Hiring a college student to get 100 of their friends to "like" your page may increase your numbers, but isn't going to help you have genuine brand ambassadors. There are no sustainable shortcuts. Keep it fresh. If the comments on your blog and social networks are old, search engines won't be as fond of you. Share quality content on a regular basis for the best results. Focus where you get the best results. There will always be a new, hot social... Read More

Listening Online to Develop Your Online Reputation

Listening Online to Develop Your Online Reputation
Listening to what people are saying is the basis for all harmonious communication. When you can show people that you're listening — and engage with them in a way that makes them feel understood — is very good business. And doing so can catapult your online reputation to greater heights. As you pull together your reputation-monitoring strategy, keep in mind the following considerations: Set up Google Alerts. This is a free service that you can use to dive surprisingly deep into what people are saying about any search term — even your competitor's names! Research your best "search engine optimization" keywords. This might sound a little intimidating right now, but it's relatively simple. Keywords are the words that people type into the "search" window on their browser when they want to find you. By choosing the right combinations of keywords, you can hit the sweet spot ("optimize") and attract more... Read More

The self Concept: Lets Get Back to The Basics of Personal Branding

The self Concept: Lets Get Back to The Basics of Personal Branding
The self- concept Knowing one’s self is an essential starter for personal branding. The success and failure of most people have been closely linked to how they become aware of their capabilities and potentials. Most of us however hardly find time to identify our capabilities and develop our potentials resulting in loss of self-confidence, failures and frustrations in life.  In the bid to build a strong unique selling persona and image, it is important for you to identity yourself (self-awareness) cultivate positive thinking, develop your abilities and talents, set and accomplish goals and recognize personal values. It is sad some people are not prepared to face the truth about themselves, and pretend to be what they are not. I am sure you ever met people who may want to show off that they come from rich homes; others may speak locally acquired foreign ascents, or act and dress like celebrities... Read More

How to set a strong foundation for your Personal Brand

How to set a strong foundation for your Personal Brand
In order to unearth your unique promise of value, it is important for you to define what your purpose, vision, values and passions are. These are key fundamental inputs into your personal brand architecture. This is same with organisations; they use these elements to effectively communicate their value to all stakeholders. Purpose “Figure out what you love to do as young as you can, and the organize your life around figuring how to make a living at it” Pat Williams, Author and Sports Administrator       Ask you self this question. “What is my life about “? Each of us is born with a life purpose “ Learn to get in touch with the silence within yourself and know that everything in life has a purpose” Elizabeth Kubler-Ross, M.D Psychiatrist and author Identifying, acknowledging and honoring this purpose is perhaps the most important action successful people take. To be... Read More

Carving Your Marketing Strategy

Carving Your Marketing Strategy
  This Presentation was delivered by Sir Eric Seyram A at the “iSpace Women’s Entrepreneurs” Program. organised by ispace, a technology hub in Accra supporting start ups and in partnership with Google for Entrepreneurs,  The program was a three-week intensive program aimed at women entrepreneurs who are looking to create a winning business proposal and business pitch. Participants were coached by Sir Eric Seyram A and other industry experts on how to write their business proposal and present themselves to potential investors. Some selected business proposals got a sponsored package from iSpace and also a one on one mentoring with few of the leading women in business in Ghana today.  The program run from 1st April to 18th April 2014 within which there were 9 lecture sessions. The presentation was captioned Carving your Marketing Strategy and sought to orient participants on how they can create value for their customers and other... Read More

IS IT POSSIBLE TO HAVE ALL YOUR DREAMS COME TRUE IN YOUR LIFE TIME?

IS IT POSSIBLE TO HAVE ALL YOUR DREAMS COME TRUE IN YOUR LIFE TIME?
https://www.youtube.com/watch?v=WDf757QwXpk This is An inspirational piece to ignite your personal brand power. Live what's in you. live life on your own terms. live your dreams, do what you have, where you are to have more. decide to step into your fears. say yes to your life. This is to living your life as a love story. With much love and the spell to excel Sir Eric Seyram A +igniting your personal brand power+ empowering you to succeed+ live your life as a love story. Read More

So where from all this Talk ABOUT PERSONAL BRANDING?

So where from all this Talk ABOUT PERSONAL BRANDING?
Tom Peters crafted an article for the August 1st, 1997 issue of Fast Company Magazine, entitled “The Brand Called You,” which explored the evolution of career development, and exposed a new mindset for the new millennium. Basically, instead of relying on a company for career guidance, it’s up to you to take ownership of the brand called you. This article called for everyone to become a “free agent,” which not everyone bought into back then. Web 2.0′s impact on personal branding Before web 2.0 changed our world, it was really hard to get enough press to really stand out. There weren’t blogs, so you’d have to get your local newspaper, or mainstream media to write about you. You could go to a networking event and meet five to ten people each time. You could sit in your college class and meet ten new people. Web 2.0 amplified how we network,... Read More

How Not to and how to use Linkedin As a Student.

How Not to and how to use Linkedin As a Student.
LinkedIn is a powerful tool for college students seeking internships and full-time jobs. the site lets you tap into a wealth of connections for the purpose of career networking.  Beyond this, LinkedIn gives you a platform to develop and express your professional identity.  If you don’t have a website or blog, it may be the only means by which to represent yourself as a budding professional online. As such, the way that you conduct yourself on LinkedIn has far-reaching implications as you start your career.  A strong LinkedIn profile, with sharp descriptions and glowing recommendations of your work, can provide a potential employer with a very positive impression of you.  On the other hand,  a poorly-crafted profile or a rude LinkedIn networking encounter can detract from your professional image in a big way. Here are some common mistakes that college students make on LinkedIn, along with advice for avoiding these... Read More

Taking Steps to Manage your Online Reputation

Taking Steps to Manage your Online Reputation
Statistics show that, when it comes time to spend money, consumers prefer to do business with a brand they not only know, but trust. That means the average person is perfectly willing to do his or her due diligence, researching different companies and finding the one they believe to be the most credible and authoritative in the industry. The best way to grow your business is to establish yourself as the industry leader, edging out your competition and attracting the right kind of clientele. This is done through brand enhancement, which leverages the power of online marketing to ensure that when a consumer conducts a Web search for your company’s name, they find a brand they immediately feel they can trust. Your reputation is everything. Online reputation management services are designed to go into the world of social media, find mentions of your brand and protect against negative brand associations. In today's social... Read More

USING YOUR INBORN RESOURCES TO CREATE A FULFILLING LIFE.

USING YOUR INBORN RESOURCES TO CREATE A FULFILLING LIFE.
(Personal Innovation Defined by Bob Deutsch -Exactly Why I wrote my book " Personal Innovation - YOUnovate or Stagnate and hoping to ignite your Personal Brand Power with it.) In my previous blog posts I have been trying to introduce my new book to you, and now I found a very important, inspiring and insightful  write-up by Bob Deutsch bellow and I wish to use it to further explain to you the significance of Personal Innovation and why I am highly passionate about my YOUnovation project. Enjoy..... Personal Innovation is Often Serendipitous and ZigZag (By Bob Deutsch ) We all have things we want to change about ourselves.  We all want to better ourselves and grow.  We all meet up with conflict and catastrophe and want to handle such situations better than we usually do. Often, though, personal innovation entails a series of mostly serendipitous encounters with self that occur in-between life’s... Read More

Becoming an Authority In your Field.

Becoming an Authority In your Field.
“Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand.” – Bruce Barton You can do more if you work on your personal Brand, be different, Stand out and shine to the world. I challenge you to change your mind set and start thinking of your personal brand and what you want to offer to your market in a different way. We are in the Age of Personal Innovation More and more, we all have to become innovators of our own careers and lives. Companies have always needed to innovate in order to stay relevant and competitive in their marketplace, but now so do YOU. The skills of yesterday might not be as important in five years and the technology we use today may be obsolete next year. We have to constantly evolve,... Read More

Change the World By Creating A Movement

Change the World By Creating A Movement
You can't grow your business/career alone. You can't make a positive difference in the world all by yourself.The myth of the brilliant and dedicated entrepreneur who builds some amazing business all by himself or herself is a complete illusion. Show me any successful changemaker, and I'll show you a team of dedicated caring people who helped to make that happen. In fact, I'll show you a web of interconnected people, life forms, businesses, and events that made their success possible.When you set out to accomplish your higher purpose and mission, it would be foolish to think you can do it all by yourself. You're going to need a lot of help!I'm not saying that you need a bunch of staff. You may want to keep your business small, simple, and stress free. you can build multiple businesses to the multiple six-figures with the help of only a few part-time paid assistants.  I'm talking about a different kind of... Read More

More Teaser from my book ” PERSONAL INNOVATION” – YOUnovate or stagnate

More Teaser from my book ” PERSONAL INNOVATION” – YOUnovate or stagnate
Where Will You be, 10 Years from Now? We usually think about career development and business development for the next 5-10 years based on what worked yesterday. What if what worked yesterday does not work tomorrow? What if increasing sales through advertising and mass media does not work anymore tomorrow? What if telling customers what they have to buy based on what the corporation wants to sell does not work anymore tomorrow? Of course, this already stopped working a while ago but many companies still insist on doing these things and force you to comply with these strategies even if it’s clear that they lose money. What about your job? What if in your field, a job like we know it today does no longer exist tomorrow? What are you going to do when the rules change? I believe the concept of job is fading. The first traces of human... Read More

Some key Actions to take to change the world, No matter what work you do.

Some key Actions to take to change the world, No matter what work you do.
Simply put there are four fundamentals that must be followed to doing work that matters: 1. Have a cause worth following. In the words of leadership expert Simon Sinek: people don’t buy what you do, they buy why you do it. This goes for buying into ideas as much as it does for buying actual products. You must have a purpose that matters to you more than anything else. And then be able to communicate that purpose, "that Why", in a way that connects with others and makes them want to join you. Not because you believe what you believe, but because they believe what you believe. Changing the world by doing work you love, is my cause here. 2. Help people. Nothing good happens in business (or life) if this is not the first thing you think about. And your Why will guide how you help people. If you are not helping others... Read More

A teaser from my book “PERSONAL INNOVATION – YOUnovate or Stagnate!

A teaser from my book “PERSONAL INNOVATION – YOUnovate or Stagnate!
(Today I want to tease you with something brief from my yet to be launched book, entitled "Personal Innovation"  A “must read” Guide for Today's Success Hungry Professional on how to build a Strong, Unique and Selling Persona that drives emotions, follower-ship, loyalty, credibility and Revenue. enjoy it and leave me comments.) We are in the Age of Personal Innovation We all have to become innovators of our own careers and lives. Companies have always needed to innovate in order to stay relevant and competitive in their marketplace, but now so do YOU. The skills of yesterday might not be as important in five years and the technology we use today may be obsolete next year. WE have to constantly evolve, adapt to new realities, be accountable for OURselves and think creatively if we want to survive. I define Personal Innovation as the ability to see new opportunities where others don’t, create new positions/careers... Read More

Three Resume Mistakes That Will Sabotage Your Personal Brand

Three Resume Mistakes That Will Sabotage Your Personal Brand
Is this actually the resume you’re submitting or you really just don’t want this job. That’s just one of the things you don’t want a recruiter to think when looking at your resume. Yes, the job search process can be very discouraging at times. The reality is that it’s a recruiters market right now. That means you have to work even harder and smarter to showcase your personal brand.  If your resume has been circulating the job boards and email inboxes of recruiters, but you’re not getting any calls, it may be time for a makeover. Find out if you’re guilty of any of these mistakes that will sabotage your brand.  1. There are errors on your resume. Having blatant typos on your resume simply looks bad. Errors on your resume may not always be an automatic disqualification for a job, but are you willing to take that chance? A recruiter doesn’t care that... Read More

AICLI : Empowering the Social Entrepreneur.

AICLI : Empowering the Social Entrepreneur.
Our world is facing numerous economic, social, and environmental crises. Now more than ever the world needs you to manifest your full potential in service to mankind.Mission-based businesses can be the perfect vehicle for living with passion and purpose, while supporting yourself and your family. The problem is too many conscious people like you lack the proper entrepreneurial mindset and skills necessary to grow a profitable venture that makes a truly remarkable positive impact in the world.What if you could combine the love, integrity, vision, and leadership of Gandhi, Mother Theresa, and Martin Luther King, Jr. with the entrepreneurial business savvy of Sir Richard Branson, Bill Gates, and Oprah Winfrey? What if you could download their wisdom into yourself? Imagine the bigger game you could play!Our mission is to inspire and empower you to think bigger, strategize better, and make the contribution you're capable of making.Whether you're a new entrepreneur... Read More

22 LinkedIn Secrets LinkedIn Won’t Tell You

22 LinkedIn Secrets LinkedIn Won’t Tell You
I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort.1. Be secretive. When you’re updating your LinkedIn profile, it can annoy your contacts if they’re alerted to every little change. When you’re in edit mode, head to your privacy controls. Turn off activity broadcasts and change the setting for  “select who can see your activity feed” to “only you.”2. Be opportunistic. Join groups that will let you connect with people who are in your target audience but are not contacts. Being part of the group gives you permission to reach out to... Read More

22 LinkedIn Secrets LinkedIn Won’t Tell You

22 LinkedIn Secrets LinkedIn Won’t Tell You
I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort.1. Be secretive. When you’re updating your LinkedIn profile, it can annoy your contacts if they’re alerted to every little change. When you’re in edit mode, head to your privacy controls. Turn off activity broadcasts and change the setting for  “select who can see your activity feed” to “only you.”2. Be opportunistic. Join groups that will let you connect with people who are in your target audience but are not contacts. Being part of the group gives you permission to reach out to... Read More

3 Critical Questions To Ask Yourself Before Building Your Personal Brand

3 Critical Questions To Ask Yourself Before Building Your Personal Brand
Although lots of people associate personal branding with the sexy stuff – speaking publicly, being featured in articles, publishing a Blog, there is an important part of the branding process that has to be achieved before all the visibility and accolades start rolling in. The first step? You must be clear about your unique promise of value – your brand.Here are three important questions to answer before writing blogs, creating your video bio, or signing up to speak at your local professional association. Your brand lives at the intersection of your answers to these questions:1. What makes me great?Brands are built around superlatives. W has the hippest hotels. Volvo builds the safest cars. Apple is the most innovative. Paris is the world’s most romantic city. Nordstrom provides the best customer service.What do you do better than anyone else? What’s your superpower? To find out, think about what’s innate:  what are... Read More

11 Things You Should Be Doing On LinkedIn But Probably Aren’t

11 Things You Should Be Doing On LinkedIn But Probably Aren’t
With 277 million users and counting, LinkedIn has become the definitive business networking site. If you're just using the site as a place to keep your resume online, however, then you're missing out on some great opportunities. LinkedIn has been rolling out several new features in the past year, including a new publishing platform and a revamped "Who's Viewed Your Profile" functionHere's a look at 11 ways you can make LinkedIn a more valuable tool for keeping in touch with your network and getting recruiters to come to you.Follow your favorite "Influencers" in Pulse.You may not have been paying attention, but LinkedIn has been churning out original content from thought leaders around the world. The site's Pulse page collects posts from handpicked "Influencers" like Richard Branson, Martha Stewart, and Bill Gates. There are now about 500 Influencers from a wide variety of industries, and their stories are often collected in packages, like the recent "Best Advice" collection. You can choose... Read More

I’m in Love With My Job, And You Should Be In Love With Yours

I’m in Love With My Job, And You Should Be In Love With Yours
wow this is very interesting. I read this article by Dave Kerpen CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker. I think it is very good, you read as we are in the month of love, and you know I am a strong advocate of changing the world by doing work you love. have fun as you read. This morning, it was snowing so much they canceled my kids’ schools. I pushed my way through the wind and snow, arrived at the train station to board my train to work just on time, and sat down to write this. I listened as passengers on the train complained about the weather, and about their jobs, and about their bosses, and about anything they could think of to complain about. And I just sat there smiling, my heart filled with gratitude. Because I’m in love with my job, as founder and CEO of Likeable... Read More

Building Your Start Up Brand On A Strong Foundation

Building Your Start Up Brand On A Strong Foundation
Ask any architect and they will tell you the most important aspect of design is not the structure but its foundation. If you’re going to create a brand that endures, you’ll have to build its value on a solid foundation.Of course foundations aren’t as glamorous as the stunning design of the architecture itself, but they are critical to supporting not only the weight of the building, but essential to withstand the constant movement of the earth and the erosion of the soil around it.Like any great structure, nothing is more fundamental to the enduring success of your early brand building initiatives than a strong foundation on which your bigger future will rest upon. The foundation you create will determine the stability and sustainability of your brand going forward.Strong foundations are the beginning of success. If you don’t have a solid foundation for your brand firmly in place, it’ll be next... Read More

12 Certainties That Will Transform Every Career and Create New Ones

12 Certainties That Will Transform Every Career and Create New Ones
(Credit: Burrus Research)  As technology continues to impact our lives, workers in today’s ever-changing labor market need to be prepared with skills to adapt and succeed in the workplace. Job opportunities in technology are growing up to three times faster than other career fields in the U.S. Long gone are the days of a linear education and career trajectory as technology continues to reshape the world’s education and workplace landscapes. Nowadays, the career paths of most individuals resemble a scaffold rather than a conservative straight line. Changes in the education and workplace landscape not only impact job seekers, but educators and employers as well. It’s estimated that by 2025, we could have 20 million jobs without enough qualified people to fill them. Before you start thinking that there will be no jobs for humans to do in the near future, first realize that technology has always eliminated jobs. What we’re... Read More

8 Tips That Will Help Your Personal Brand Rock at Any Event or Corporate meeting.

8 Tips That Will Help Your Personal Brand Rock at Any Event or Corporate meeting.
Walking into a room full of people, especially strangers, is still daunting for 93% of adults whether you’re a millennial, Gen Y or Boomer. Socializing in-person is the initial step to building a network of valuable sources, resources and relationships and provides an opportunity to make contacts with people who now know and recognize you. Creating and expanding a network of connections is critical for anyone managing a career. To start; accept the invitation, RSVP “yes’ and show up. These 8 tips will contribute to your success at any event in any room, big or small: 1.Prepare Your Self-Introduction. It’s a 7-9 second pleasantry; keyed to the event. 2. Read Name Tags. As you extend your hand and introduce yourself, use the person's name. Name tags provide material for conversation about that person. Wear yours on the right-hand side. It's in the line of sight of an extended handshake. 3. Reintroduce Yourself... Read More

In Loving Memory of Komla Dumor

In Loving Memory of Komla Dumor
Once upon a time a hero once lived. He was a supper brand. He lived his passion. He lived the dream of Africa. He changed the world in his small way by doing what he loved. He was committed to telling the African Story. He was an authority in his field. He rose from a humble beginning. he focused on his dream and passion. He drove emotions, follower-ship, loyalty. He earned his credibility and reputation both on-line and offline. He did not follow the crowd. He was and will continue to be a likeable personality. he is a brand. He is Komla Dumor, a great son of Africa, Ghana and the Volta Region. You are worthy of emulation. You are a true celebrity. YOU ARE AN INSPIRATION TO MANY KOMLA HEDE NYUIE!!! Read More

Tips for Branding Yourself on SlideShare

Tips for Branding Yourself on SlideShare
Coke. Nike. Google. Louis Vuitton. And you.Just as big companies brand themselves, it’s just as important that you create an identifiable name for yourself, too, these days. What do you stand for, and how will you share it with the world?Matthew Capala, head of search and inbound marketing at Profero, shares 7 tips on Medium for utilizing SlideShare to strengthen your personal brand.  ”It is also a great medium for introverts interested in self-promotion because you don’t need to get in front of the camera or a big audience,” he says. His No. 1 tip? “It’s all about the storytelling.”More advice from Capala on creating a SlideShare for personal branding:- Ditch the Job Title: Your job title should never be the first thing you mention — first answer how you can help others, he says. “Powerhouse brands weave an enchanting story around how the brand can benefit individuals. Be the benefit.”- Create a Slogan: Big brands have one; so should... Read More

Changing the world by doing work you love.

Changing the world by doing work you love.
Do You Love or Just Like What You Do?I talk a lot about passion and doing work you love. It’s crucial to your survival in today’s world and to your career’s or business’.Without passion and love for what you do, you can work 16 hours a day, 7 days a week and no fulfillment, real success or happiness will follow. You will probably just burn out along the way.When having passion for what you do, things become much easier. Things are fun and challenges are exciting. You are actually craving for challenges because you find them exciting to explore.However, there is a major difference between loving what you do and merely liking what you do.I ask almost everyone I meet for the first time if they love what they do. Most of the time, I get an “Absolutely, I really like what I do.”. And that’s exactly the problem. If you like what... Read More