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22 LinkedIn Secrets LinkedIn Won’t Tell You

22 LinkedIn Secrets LinkedIn Won’t Tell You
I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked... Read More

3 Critical Questions To Ask Yourself Before Building Your Personal Brand

3 Critical Questions To Ask Yourself Before Building Your Personal Brand
Although lots of people associate personal branding with the sexy stuff – speaking publicly, being featured in articles, publishing a Blog, there is an important part of the branding process that has to be achieved before all the visibility and accolades start rolling in. The first step? You must be clear about your unique promise of value – your brand.Here... Read More

11 Things You Should Be Doing On LinkedIn But Probably Aren’t

11 Things You Should Be Doing On LinkedIn But Probably Aren’t
With 277 million users and counting, LinkedIn has become the definitive business networking site. If you're just using the site as a place to keep your resume online, however, then you're missing out on some great opportunities. LinkedIn has been rolling out several new features in the past year, including a new publishing platform and a revamped "Who's Viewed Your Profile" functionHere's... Read More

12 Certainties That Will Transform Every Career and Create New Ones

12 Certainties That Will Transform Every Career and Create New Ones
(Credit: Burrus Research)  As technology continues to impact our lives, workers in today’s ever-changing labor market need to be prepared with skills to adapt and succeed in the workplace. Job opportunities in technology are growing up to three times faster than other career fields in the U.S. Long gone are the days of a linear education and career trajectory as... Read More

8 Tips That Will Help Your Personal Brand Rock at Any Event or Corporate meeting.

8 Tips That Will Help Your Personal Brand Rock at Any Event or Corporate meeting.
Walking into a room full of people, especially strangers, is still daunting for 93% of adults whether you’re a millennial, Gen Y or Boomer. Socializing in-person is the initial step to building a network of valuable sources, resources and relationships and provides an opportunity to make contacts with people who now know and recognize you. Creating and expanding a network... Read More

Tips for Branding Yourself on SlideShare

Tips for Branding Yourself on SlideShare
Coke. Nike. Google. Louis Vuitton. And you.Just as big companies brand themselves, it’s just as important that you create an identifiable name for yourself, too, these days. What do you stand for, and how will you share it with the world?Matthew Capala, head of search and inbound marketing at Profero, shares 7 tips on Medium for utilizing SlideShare to strengthen your personal brand.  ”It is... Read More

Create Your Own Luck

Create Your Own Luck
Ask incredibly successful entrepreneurs – ask people who are incredibly successful in any pursuit – and ever one of them will say luck played an important role in their success. Talent, expertise, determination, perseverance, all those qualities and many more are certainly important. But so is luck: meeting the right person, being at the right place, making a snap decision... Read More

Personal Branding Trends for 2014: Social Access at Work – from Restricted to Required

Personal Branding Trends for 2014: Social Access at Work – from Restricted to Required
Many companies have been reluctant to allow employees to access social media while at the office. In fact, according to a study by Statista that was released in September, one in five U.S. employees are not allowed access to Facebook, one in six aren’t allowed access to Twitter and one in ten aren’t even allowed access to LinkedIn. YouTube and... Read More

The Gift of Your Personal Brand: How to Effectively Present Your Elevator Pitch – Part 2

The Gift of Your Personal Brand: How to Effectively Present Your Elevator Pitch – Part 2
If you’re wondering if your elevator pitch is hitting the right note, you’re halfway there. When taking a look at what makes a standout elevator pitch in Part 1, you know that it should be like a great present:carefully selected, catered to the receiver, and memorable. Consider these concepts your checklist to make sure you’re on the right path. But, now... Read More

The Gift of Your Personal Brand: How to Effectively Present Your Elevator Pitch – Part 1

The Gift of Your Personal Brand: How to Effectively Present Your Elevator Pitch – Part 1
Why is it sometimes so hard to answer such a simple question like, “what do you do?” It can almost feel like that moment when you’re trying to recall your computer password and your brain goes completely blank. Yes, you should know it. Yes, you do know it. But knowing and recalling, or in this case relaying, can be two separate things. An elevator... Read More

Changing SWOT to SOAR for your Personal Brand.

Changing SWOT to SOAR for your Personal Brand.
Let Your Personal Brand SOAR!   The SWOT analysis continues to be one of the most widely used strategic planning tools. Organizations use it all the time to analyze how to remain competitive by looking internally at their ‘Strengths’ and ‘Weaknesses’ and externally at ‘Opportunities’ and ‘Threats.’ When it was first created it was actually called SOFT – satisfactory , opportunity,... Read More

Using Social Media for Personal Branding.

Using Social Media for Personal Branding.
Increase your social marketing by updating your social profile Networking is an important part of an individual’s success in the marketing and branding industry. With the development of social media, professional networking is not limited anymore to personal meetings, phone calls or correspondence; it has extended to the online world. As such, it is important to create and maintain a... Read More