In order to unearth your unique promise of value, it is important for you to define what your purpose, vision, values and passions are. These are key fundamental inputs into your personal brand architecture. This is same with organisations; they use these elements to effectively communicate their value to all stakeholders.
“Figure out what you love to do as young as you can, and the organize your life around figuring how to make a living at it”
Pat Williams, Author and Sports Administrator
Ask you self this question. “What is my life about “?
Each of us is born with a life purpose
“ Learn to get in touch with the silence within yourself and know that everything in life has a purpose”
Elizabeth Kubler-Ross, M.D
Psychiatrist and author
Identifying, acknowledging and honoring this purpose is perhaps the most important action successful people take. To be on purpose means you are doing what you love to do, doing what you are good at and accomplishing what is important to you
Examples of Personal Life Purpose
“To inspire and empower people to achieve their destiny”
“To uplift humanity’s consciousness through business”
“To leave the world a better place than I found it, for horses and for people too”
“To create and inspire one million millionaires who each give $ 1 million to their church or charity”
“The indispensable first step to getting the things you want out life is this: decide what you want” Ben Stein – Actor and Author
Ask yourself these questions. “What do I want to create”? “What do I want to contribute”?
Vision is your imagination of the future. It Is what you desire to accomplish in the future. What is your dream?
“The greater danger of most of us is not that our aim is too high and we miss it, but that it is too low and we reach it “
It is a big picture that tends to be linked with your purpose in life. What will you do if money or resource is not an issue? What do you want to be your legacy?
Ask your self. What do I hold to be true or what is important to me in life? What are your beliefs, attitudes, values?
You can be anything you want to be, if only you believe with sufficient conviction and act in accordance with your faith, for whatever the mind can conceive and believe, the mind can achieve” Napoleon Hill – Author of Think and Grow Rich
What is your foundation to life? What will be you foundation to your personal brand?
- Believe that You can be anything-
- Become a verb- a doing being
- Work to learn and then to earn.
- Go for gold
- Learn to sell yourself
- Hone your talent
- Know the rules for advancement
“I’ve never lived in a building without my name on it.”
To make your foundation very strong, there are three key components to your personal brand Architecture that I would like you to consider as well. These will be very useful if you are building a brand as an authority in your field, providing expert, professional and freelance services like consulting, coaching, speaking, training, and any other creative services.
The first is Your who and do what statement, which is based on who you serve and what you help them do or get.
The second is your why you do it statement, which is based on why you get up every day to do your work — what you stand for. Sure, you stand for lots of things but you’re going to choose one big one to stake your name on.
And, the third is your tagline. A short phrase that communicates and promotes you instantly to your target audience your value
Your Who and Do What Statement
Your who and do what statement lets others know exactly who you help and what you can help them do. It is the first filter that people will put you through when considering your services for hire. Your potential client will look at it to see if you help people like them in their specific situation.
You’re Why You Do It Statement
After potential clients identify with your who and do what statement, they will want to know if they connect with you on an emotional, philosophical, or even spiritual level. They’ll want to know if they connect with Your Why You Do It Statement — the reason you do what you do, what you stand for. The reason you get up every day to do the work that you do. Those who resonate with your why you do it statement will feel it on a deep level and be strongly, almost magnetically, attracted to you.
Many others in your industry will share your who and do what statement. Similarly, your why you do it statement and even your tagline don’t necessarily need to be wildly unique. Just deeply meaningful to you — and to the people you’re meant to serve.
You want to use this statement as a tool of promotion that sticks in the minds of your target audience. If it resonates with them, that will be how they will refer to you. You want a statement that would be used to introduce you anytime you are to be introduced.
My personal brand taglines are: yes I have three and they are used for different purposes. You are free to be different.
- Empowering you to succeed
- Igniting your personal brand power.
- Live your life as a love story
Go on and create that unique brand architecture that will communicate to your target audience more about who you are and what you offer the world in a unique way.
Ignite your personal brand power today and live your life as a love story.