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How to Respond to an Online-Reputation Crisis

How to Respond to an Online-Reputation Crisis
When it comes to managing an online-reputation crisis, remember this adage: An ounce of prevention is worth a pound of cure. But if you're in the middle of a crisis that could damage your brand, warnings don't work — you need to take action. No matter what your situation, you will always do well to consider the following: Spot the issue as early as possible via monitoring. Respond to people in real time as much as possible. Never leave people hanging for long, or else they will tend to share more emotionally. This is how issues escalate. Be transparent via your brand. If there's a problem admit to it, apologize graciously, and tell what's being done to address the problem. Keep people up to date. As new developments arise, let people know online. Talk to your friends. During a crisis it's really effective to reach out to your brand ambassadors,... Read More

Some key points to keep in mind when Establishing Your Online Reputation

Some key points to keep in mind when Establishing Your Online Reputation
After you've established a system for determining what people are saying about you, your brand, and your industry (and possibly even your competitors reputations!), it's time to establish your online reputation. Developing your brand's voice is an art and a science all rolled into one. As you start establishing your online reputation, be sure to consider the following: Remember that quality of relationships trumps quantity of relationships every time. Hiring a college student to get 100 of their friends to "like" your page may increase your numbers, but isn't going to help you have genuine brand ambassadors. There are no sustainable shortcuts. Keep it fresh. If the comments on your blog and social networks are old, search engines won't be as fond of you. Share quality content on a regular basis for the best results. Focus where you get the best results. There will always be a new, hot social... Read More