All of us agree Personal Branding is a major step in making sure we succeed in changing the world by doing work we love. The objective of this post however is to get you to understand the process of personal branding in case you want to embark on this all important venture of understanding who you are and what you offer the world in a unique way.
The Brand Building process starts with a comprehensive analysis to define who you are and how you want to be seen in the marketplace. Defining your Brand DNA, Discovering the key brand attributes, culture and brand behaviours that bring the brand and target audience experience to life.
The following procedure what works for me.
- Discover Your Personal Brand:
The first thing you need to do is to figure out who you are, what you want to do in life, while focusing on your strengths, passions and goals. After that, you should create a development plan that aligns your short-term and long-term goals and, finally, a personal marketing plan.
- Create Your Personal Brand:
Having identified you you are, all you have to start thinking about is how you can build a consistent and coherent structure or design for how you want to be know and perceived. this can definitely be controlled by you. if you don’t create, some one else will create for you. There are traditional and non-traditional ways to create your personal brand. The traditional ways include a business card, professional portfolio, resume, cover letter and references document. The non-traditional ways include a video resume, LinkedIn profile, Blog, Twitter and your existence on the various other social networks. While you create your brand, ensure that the content, including pictures and text, are concise, compelling and consistent with how you want to represent yourself.
- Communicate Your Personal Brand:
After you’ve created your brand, it is only natural (and human instinct) that you want people to see what you’ve done. Depending on your audience (hiring manager, teacher, clients), you may want to tweak your materials accordingly. To properly communicate your brand, through self-promotion, you need to have your story down pat and find the right sources that would be interested in what you have to say. I would recommend promoting others before you promote yourself as well. Communication consists of guest posting on blogs, writing articles for magazines, becoming your own personal PR person (pitch to the media), attending networking events and public speaking amongst other on-line and offline activities .
- Maintain Your Personal Brand:
“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.”
Edwin Artzt, CEO, Proctor and Gamble
As you grow, the brand people see has to grow at the same time. For every new job, award, press article, and client victory (to name a few), everything you have created has to reflect that. The reason is simple: You want to use what you did in the past to get what you want in the future.
Also, as you become more popular, your reputation will be knocked around and tossed throughout the web, from blog post, to tweet, to video, and more. You’ll want to keep a close eye on where your name is. on-line and offline reputation management is essential here.
- Engage with Your Personal Brand
Whiles you communicate and maintain your brand, it is important as well to engage with your target audience. Brand Engagement is achieved by building commitment from friends, family, industry leaders and experts, staff, employers, clients and many others and aligning their actions and attitudes to deliver your unique brand experience. you can find and embark of social impact projects that gets you emotionally connected to your target audience in a great way.
That is it. I am sure this brief introduction to the personal branding process gives you more to start working on for your brand. go on and live your life as a love story. Shine to the world, Change the world by doing work you love.