This is same as asking, what sells and what doesn’t.
If you have ever been rejected by a potential client or employer after putting in your all and even though you had the perfect qualifications, experience, capabilties and skills sets that met the job specifications , I know how bad that feels.
You might have told your self “oh he hated me”, or “oh the recruitment process is not free and fair,” “perhaps you are thinking the HR and other existing staff are threatened with your experience and expertise” or “they had the vacancy filled with their friends and cronies”.
May be you are one of the people who have come to the conclusion that, “the job market is now about whom you know, not what you know”
Have you ever wondered why you did not get that gig even though every rational argument was in your favor?
If you want to successfully sell any product, services, or get employed you need to know why people really buy what you are selling. the big why is always important and it is what makes the difference.
People dont buy what you sell they buy why you sell it. it is the why the connects with people emotionally, and most often our emotions control our behaviour.
Most people think it’s because of their experience, skills or education and that’s exactly where most people are wrong.
Imagine at an interview for a job, you are asked why should we employ you and your response is because am qualifies, i have the certificates and the experience.
hmmm, the bad news is that you are not the only one with those certificates, people will come in with more certifcates, experience and exposure than you have.
What will put you in the lead?
Sure, it helps to have all of these qualifications in place when you offer your services as a professional or apply for that job. However, even if you have the perfect resume and exactly what the decision maker wants to have, it’s not enough for him to make a sound purchasing decision or engage your services.
let me ask you now.
Why do you Buy the things You Buy?
Have you ever made a decision or bought something, and when somebody asked you why you did it, you could only answer with “It just felt right.”?
Many people hire people because of shared beliefs, values and emotional connection. People buy from you because they see the world from the same point of view as you do.
So if people mainly hire you because of your believes and values, how can you use that to your advantage?
One of the first lessons in marketing is segmentation, targeting and positioning. if we try to sell to the mass market, we might fail miserably at it. We always need to be specific and pick a very niche target market.
So let’s imagine you are a business development executive, consulting for CEOs of fast growing technology startups in a specific territory. You have already picked your target market and it’s specific.
Now, does that mean you will be able to work with all CEOs of fast growing technology companies? Of course not.
Many, or even most, may never hire you, even if you can provide massive value for them and their business.
Many may be very interested in the result that you can provide and the benefits they might get from that result. However, they may hire somebody else that resonates with them emotionally, morally, ideologically, religioudely, inteletually and even perhaps spiritually. And you know what? That’s great.
Your goal is not to work with anybody or everybody. Your goal is to work with people who believe what you believe within your target market because only then, you can do your best work and will fully love what you do and live your life as a love story. thats all i want for you.
This has been your motivational personal innovation podcast with me Eric Seyram. bought to you by personalinnovationhub.com Thank you for staying tuned.
Remember, We are in the Age of Personal Innovation.
We all have to become innovators of our own careers and lives. As The skills of yesterday might not be as important in five years and the technology we use today may be obsolete next year.
WE have to constantly evolve, adapt to new realities, be accountable for OURselves and think creatively if we want to survive.
Personal Innovation is defined as the ability to see new opportunities where others don’t, create new positions/careers that never existed, while undergoing continuous learning and adapting to economic change.
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